Write a Marketing Proposal and Effectively Communicate with Stakeholders

In digital marketing, if only the marketing budget provides a number, and the main stakeholders' answer is limited to yes or no, wouldn't it be very convenient? Or in other words, it would be better if the stakeholders did not raise any questions, objections, or were approved without reading the detailed information. but it is not the truth. Because this is not its job.

Marketing factors can be the basis for decision-making. Therefore, leaders are required to have the ability to analyze failures in order to lead them in the best direction. Therefore, whether it is for internal decision-makers or the sale of related services, digital marketing advice is essential for budgeting and discussion.


Here we need to explain what marketing advice is. Marketing advice is a document provided to the main stakeholders to convey the scope of the marketing project and its budget. The purpose of the proposal is to obtain the necessary approvals in order to begin the implementation of the outlined plan.
When formal marketing advice is needed, it is a waste of time to have the team rework the planning process. However, you can use a repeatable solution instead, which saves time and makes things much more convenient.
How to do it:

1. Identify the needs of customers or internal stakeholders during the session.
2. Develop solutions and actions that must be paid to achieve the goals.
3. Use pre-built marketing suggestions templates so that they can be delivered to customers as soon as possible.

In addition, the writing needs to be divided into the following points:
Use the cover to make a good first impression.
Explain the findings of the meeting in detail through the executive summary.
Summarize their goals and challenges, and facilitate the formulation of solutions.
Expand the strategy you plan to use to achieve your goals.
Provide key points to clearly list the scope of work.
Explain in detail how to measure success in the indicators section.
If it is for customers, please convince them that you are the right agent for this job.
Provide proof of success in the case study section.
Summarize the terms and conditions of the relationship/contract.

Eventually achieve high-quality communication with stakeholders, thereby improving the quality of stakeholder feedback

Do you agree with my point of view? If you have other views, please let me know, you can post your views below.


Comments

  1. Yifei LiaoMarch 20, 2021 at 10:09 PM

    I personally agree with you very much. Because this is the basis of all business activities and a prerequisite, only these frameworks are truly established (it can be not so mature at the beginning, but adjusted in the later period), in order to seize the opportunity in the torrent of the times. Indeed, opportunity is very, very important, but without a good preparation, we can only watch this opportunity disappear.

    ReplyDelete
    Replies
    1. Ruihang ZhangMarch 20, 2021 at 10:12 PM

      Yes, because opportunities are reserved for those who are prepared, you need to make the preparations and the required framework in the early stage to truly grasp the opportunities

      Delete

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