Application and spread of virus market
As our network information becomes more and more abundant, every day we hear all the information about viral marketing, new viral information or content spreads at the speed of light. But what exactly does it exist? And how did it become a virus? Viral marketing is a kind of information that can be spread like a virus, in other words, products that spread quickly and generate interest among people and potentially sell brands or products. The idea is to let users choose what to share.
Here is a practical example. In 2018, IHOP sent out a tweet. When they deliberately changed its name from IHOP to IHOb, it caused a lot of discussion and analysis. A large number of netizens began to speculate wildly about the real meaning behind the change from "P" to "b".
All netizens in the world are guessing what this b represents. At this time, their social media accounts and guesses about b are playing their roles, and arouse a lot of interest on the Internet, and the guesses become more chaotic. Until the end, they revealed the hidden meaning: b stands for Burgers.
This speculation allowed IHOP to obtain more than $113 million in media revenue and increased Hamburg's sales. Overall, although the campaign was a bit controversial at the time (some users believed that the display content was overhyped), it is undeniable that the campaign was successful.
Advantages of viral marketing
low cost. The characteristic of viral campaigns is that users have done a lot of work for the brand invisibly, thereby reducing most of the cost of communication. Save the cost of cooperating with advertising companies.
The potential is huge: Viral videos on the Internet can attract a large international audience without spending a lot of money or making any additional efforts. Therefore, whether it is a small company that is just starting out or a large company that is already very mature, it can spread through this way.
It is not intrusive: In viral marketing, social media users are the main group that mainly participates in and shares information, so it can reduce the possibility of brand spreading as intrusive. In this way, compared with more classic forms of advertising, brand awareness and interaction are much better.
It helps to build your brand: if we are really creating a sensation in terms of creativity, then the content we are creating is so incredible that users themselves decide to share it and thus establish a personal connection with your brand. There is no doubt that it is an extremely powerful tool in terms of branding and visibility.
Very good blog. Indeed, viral marketing is a double-edged sword. While it brings huge benefits, it also brings huge potential dangers. Because it is not an existence controlled by the enterprise. It is spread spontaneously by the people, so it faces the danger of information distortion. And this danger is very likely to lead to the company's demise.
ReplyDeleteI agree with you very much. Once this kind of marketing method has deviations, the consequences will be unimaginable. As you said, the worst result will lead to the destruction of the company. Therefore, when using this kind of marketing method, it is really necessary to ensure that the information is consistent to avoid risks.
DeleteAs you said, viral marketing is a widely used, familiar and successful marketing strategy. But I realize that one of the shortcomings is that the power of viral marketing depends on the transmission of information between people. In the process, it may attract people you don’t want to connect with. How do you think of this?
ReplyDeleteGood question, this kind of situation you mentioned will indeed happen. In my opinion, it is only necessary to discuss the matter and keep a proper distance. Although he doesn't like this person, as long as the point of view is correct, he can listen to his thoughts.
DeleteI think the content of the article you wrote is really good, and I agree with it. But there are still many areas to improve. Some say that it is best to use pictures and hyperlinks, which can improve the credibility of the blog, the understanding of sitting and a series of things.
ReplyDeleteYour suggestion is great, it will also help me enrich my blog next time.
Deleteyeah i like your content！Viral marketing is developed by using the enthusiasm of the target audience to participate, and it is almost free of cost. Of course, the promotion cost of channel use is still needed, but netizens are stimulated by the company’s information to actively participate in the subsequent communication process, and the promotion cost of the company is less than other marketing methods.
ReplyDeleteYes, viral marketing is indeed a low-cost and high-efficiency marketing method. It allows everyone to participate in the discussion through a message, and it also promotes the company's products invisibly.
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