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The Impact of Big Data on People's Lives

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Over time, technology and our ability to collect massive amounts of data continue to develop rapidly. These changes have caused tremendous changes in all walks of life around the world. Data is knowledge, and knowledge is irreplaceable for social and financial analysts, governments, or business owners. In the future, it is an inevitable trend that big data will have more and more influence on us. Big data may significantly change the way we manage many elements of our work, research and development, and even daily life. What is Big Data As the name suggests, big data refers to massive data sets. The size of these data sets around EB. 1 EB equals one million TB. As time goes by, more and more remote sensors and other data collection tools are integrated into everything from cars to transport containers. With the improvement of the ability to collect and process large amounts of data, the rise of artificial intelligence and machine learning also allows us to process and utilize data. Fro
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Application and spread of virus market

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As our network information becomes more and more abundant, every day we hear all the information about viral marketing, new viral information or content spreads at the speed of light. But what exactly does it exist? And how did it become a virus? Viral marketing is a kind of information that can be spread like a virus, in other words, products that spread quickly and generate interest among people and potentially sell brands or products. The idea is to let users choose what to share. Here is a practical example. In 2018, IHOP sent out a tweet. When they deliberately changed its name from IHOP to IHOb, it caused a lot of discussion and analysis. A large number of netizens began to speculate wildly about the real meaning behind the change from "P" to "b". All netizens in the world are guessing what this b represents. At this time, their social media accounts and guesses about b are playing their roles, and arouse a lot of interest on the Internet, and the guesses beco
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How SEO Affects The Digital Marketing

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With the improvement and convenience of people's life quality, search engines have become more and more important. So since there are search engines, digital marketing is naturally inseparable. What is SEO? SEO means "Search Engine Optimization". In other words, it means the process of improving your website to increase its visibility in relevant searches. The higher the visibility of your page in search results, the more likely you are to attract the attention of potential and existing customers and join your business. On the other hand, SEO is a basic part of digital marketing, because people conduct trillions of searches every year, and usually find information about products and services for business purposes. Search content is generally based on the main source of brand digital traffic while supplementing other marketing channels. Comparing with competitors, the continuous improvement of popularity and search result ranking will have a direct impact on profits. Howev
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Write a Marketing Proposal and Effectively Communicate with Stakeholders

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In digital marketing, if only the marketing budget provides a number, and the main stakeholders' answer is limited to yes or no, wouldn't it be very convenient? Or in other words, it would be better if the stakeholders did not raise any questions, objections, or were approved without reading the detailed information. but it is not the truth. Because this is not its job. Marketing factors can be the basis for decision-making. Therefore, leaders are required to have the ability to analyze failures in order to lead them in the best direction. Therefore, whether it is for internal decision-makers or the sale of related services, digital marketing advice is essential for budgeting and discussion. Here we need to explain what marketing advice is. Marketing advice is a document provided to the main stakeholders to convey the scope of the marketing project and its budget. The purpose of the proposal is to obtain the necessary approvals in order to begin the implementation of the outlin
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Understanding Digital Consumers, Communities and Influencers

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  What is Digital Consumer Digital consumer means that digital consumption is an emerging model of consumption under the network economy. This model has more advantages than another model. Compared with traditional consumption models, digital consumption has more advantages. For example, consumers use technology to purchase products and services. This group of people are called digital consumers. At the same time, the characteristics of digital consumption and its inherent network laws have contributed to the vigorous development of digital consumption. Human beings have experienced thousands of years of communication and interaction, but they continue to improve and develop communication channels. In addition, the Internet has made us a new consumer —digital consumers. But no matter when we are just ordinary people trying to communicate.  The Digital consumption in Communities and Influencers With the help of this publishing platform of digital new media, consumers can form a voice di
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